4. Her personal style.
This is strangely important, even for men who don’t give a damn about fashion. How a woman dresses definitely gives you an idea of what she’s like. Has care gone into her appearance? Does she look comfortable in her own clothes? Or does it look like she’s putting on a performance?
Ideally, men are looking for women who are well put together and relaxed. It doesn’t mean that dudes are going to freak out if they see a woman wearing last year’s faux fur collar, but it does mean that men want to know that she’s comfortable in her own skin.
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